Kindness Collective

New Zealand Community of the Year


Mitre 10

New Zealand Community of the Year

Ngā Pou Whirinaki o te Tau

Mitre 10
The communities who have shown the best of community spirit. A group of people that together have made an outstanding impact on communities they serve. Their achievements enhance the social, economic, cultural or environmental prosperity of New Zealanders

To be eligible for this award, the nominee must be a regional or national community group, iwi, geographical region or collective of people – in any sector including (but not limited to) business, leadership, culture, voluntary work, disaster relief, environmental work, health, education, sporting clubs, or working with the disadvantaged.

Nominators should consider talking about the following areas in their nomination:

  • THE COMMUNITY: Describe the community, group or duo you are nominating and the work that they do (particularly over the past 12-months) that has inspired you to nominate them as 2024 Mitre 10 Community of the Year Ngā Pou Whirinaki o te Tau.
  • PURPOSE: Who benefits from the work of this community, and how?
  • COMMITMENT: Describe the commitment of time, risks, and challenges overcome to create an impact to this point (this may still be ongoing).
  • PROVEN IMPACT: How has this community clearly demonstrated a positive impact in their area of influence? How has this been measured?
  • LONG-TERM IMPACT: If applicable, how would the nominee/s enhance, grow, and/or adapt their approach in the future to best meet the changing needs of their community? How would winning this award impact this group and the work that they are doing?
  • THOUGHT LEADERSHIP & INNOVATIVE THINKING: How thoughtful, creative, and unique is this community’s approach to their challenge, opportunity, or situation?

Conditions of Entry

Kindness Collective

Founded by Sarah and Dave Page in 2014, The Kindness Collective (KC) has now grown from a small, behind-the-scenes group of friends and family to a network of over 40,000 people; including donors, volunteers, followers, brands and businesses all working together to build a kinder Aotearoa. At its heart, KC operates as a match-making agency; matching those in need with those who have more to share − donating time, tools, resources and money to Kiwis in need. Their latest project, the Christmas Joy Store will provide Christmas toys to thousands of kids all across Aotearoa and as well as building community gardens, they run the PJ Project which provides warm, winter PJs to kids from Kaitaia to Queenstown, and everywhere in between.



Cyclone Gabrielle Volunteers


Kindness Collective


Matakaoa Community


Christchurch Mosque Victims Group


Good Bitches Baking




Canterbury Charity Hospital Trust


Randwick Park


Community Fruit Harvesting





New Zealand Community of the Year

Andrea Scown

Mitre 10 CEO

“This Award is very dear to our hearts at Mitre 10. From Kaitaia to Invercargill, our stores are deeply embedded in and committed to supporting their local communities. The Mitre 10 Community of the Year Award celebrates the hard mahi, courage, and determination of groups and communities making a difference and leading change. Their remarkable efforts and commitment to better outcomes for Aotearoa is inspiring. We are honoured to recognise them.”