Good Bitches Baking

New Zealand Community of the Year

2020

Mitre 10

New Zealand Community of the Year

Ngā Pou Whirinaki o te Tau

Mitre 10

Good Bitches Baking

Good Bitches Baking (GBB) is a registered charity which delivers home baking to New Zealanders going through trauma or difficulty. In the past five years it has helped more than 650,000 people.
As a charity, it relies on public donations and its enterprise to keep running. GBB′s purpose is to make Aotearoa the ‘kindest place on earth′. The charity was founded by two Wellington women, Nicole Murray and Marie Fitzpatrick. Both women were recipients of the New Zealand Order of Merit in the Queen′s Birthday awards in 2019
The charity regards itself as a virtual community with 2100 volunteers throughout New Zealand, in 24 local chapters. GBB is volunteer driven − with only one part-time staff member for general administration
The volunteers′ baking is distributed by the 170 other charities that GBB supports – organisations such as Women′s Refuge, mental health group homes, Rape Crisis, Age Concern, night shelters, missions, hospices and hospitals.

The communities who have shown the best of collective change, achieving outstanding impact together. A group of people whose achievements enhance the social, economic, cultural, or environmental prosperity of the community they serve.

Nominees of this Award must:

  • Be more than one person (duo, group, community or organisation) who has made – or is making – a significant contribution to their region, town, suburb, community (be it geographical, or interest specific), iwi, or local group. In any sector including (but not limited to) business, leadership, culture, voluntary work, disaster relief, environmental work, health, education, sporting clubs, or working with the disadvantaged.
  • Have had significant impact over the last 12 months.
  • Be role models for New Zealanders and highlight collective action toward positive change.
  • Meet Awards Conditions of Entry.

Judges will review each nominee using the following criteria:

  • 10 points: OVERALL INSPIRATION:
    Describe the community, group or duo you are nominating and the work that they do (particularly over the past 12-months) that has inspired you to nominate them as 2025 Mitre 10 Community of the Year Ngā Pou Whirinaki o te Tau.
  • 10 points: PURPOSE:
    Who benefits from the work of this community, and how?
  • 10 points: COMMITMENT:
    Describe the commitment of time, risks, and challenges overcome to create an impact to this point (this may still be ongoing).
  • 10 points: PROVEN IMPACT:
    How has this community clearly demonstrated a positive impact in their area of influence? How has this been measured?
  • 10 points: LONG-TERM IMPACT:
    If applicable, how would the nominee/s enhance, grow, and/or adapt their approach in the future to best meet the changing needs of their community? How would winning this award impact this group and the work that they are doing?
  • 10 points: THOUGHT LEADERSHIP & INNOVATIVE THINKING:
    How thoughtful, creative, and unique is this community’s approach to their challenge, opportunity, or situation?

Conditions of Entry

Previous

winners

2025 Mitre 10 Community of the Year Finalist the Lake Alice Survivors and Citizens Commission on Human Rights New Zealand

Lake Alice Survivors and the Citizens Commission on Human Rights New Zealand

2025

Cyclone Gabrielle Volunteers

2024

Kindness Collective

2023

Matakaoa Community

2022

Christchurch Mosque Victims Group

2021

Good Bitches Baking

2020

Pillars

2019

Canterbury Charity Hospital Trust

2018

Randwick Park

2017

Community Fruit Harvesting

2016

Paihia

2015

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