Henare O’Keefe
New Zealand Local Hero of the Year
2012
Kiwibank
New Zealand Local Hero of the Year
Te Pou Toko o te Tau
Henare O’Keefe
Henare O’Keefe is a beloved community leader, youth advocate, and former Hastings District councillor known for his unwavering dedication to social justice and community upliftment. Often referred to as the “people’s mayor” of Flaxmere, he co-founded the U-Turn Trust and the Flaxmere Heroes initiative, which support at-risk youth and celebrate local role models. Henare’s compassionate approach—grounded in aroha (love) and service—has transformed countless lives and built stronger, safer communities. His lifelong service has earned him national recognition, including being named a Kiwibank Local Hero and receiving the Queen’s Service Medal.
These people who have made a positive difference in their corner of Aotearoa. They demonstrate selflessness and determination in their efforts to make a difference to their community – be it their local (geographical) community, or community of specific interest.
Whether their impact is in a particular field, or courageously overcoming personal adversity, their contributions are truly inspiring to inspire every New Zealander.
Nominees of this Award must:
- Be an individual who has made (or is making) a significant contribution to their region, town, suburb, community (be it geographical community, or community of specific interest), iwi, or local group.
- Have had significant impact over the last 12 months.
- Be a role model for New Zealanders and highlight selflessness for their community.
- Meet Awards Conditions of Entry.
Judges will review each nominee using the following criteria:
- 10 points: OVERALL INSPIRATION:
Describe the person you are nominating and what they’ve done to inspire you over the past year to nominate them as 2025 Kiwibank Local Hero of the Year Te Pou Toko o te Tau. - 10 points: PURPOSE:
Who benefits from the work, contribution, or influence of this person – and how? - 10 points: LEADERSHIP:
How does this person set a positive example for other members of their local community? - 10 points: COMMITMENT:
Describe the commitment of time, risks, and challenges overcome to create an impact to this point (this may still be ongoing). What have they done that has gone above and beyond to show leadership, create change, and give back? - 10 points: PROVEN IMPACT:
How has this person clearly demonstrated a positive impact in their local community? (be it geographical community, or community of specific interest).
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How do the Kiwibank Local Hero Awards work?
- All Local Hero nominations are divided up into regions across Aotearoa
- Nominations for each region are then sent on to the three Local Hero Judges for that region, for their consideration.
- Nominations are scored by regional Local Hero Judges based on the criteria above
- The top 100 (highest scoring) Local Hero nominees across New Zealand will be honoured in December. While we won’t be having official medal ceremonies this year, we’re making sure we recognise these inspiring New Zealanders by sending each of them their medals — and even hand-delivering a few throughout Aotearoa
- The 100 Local Hero Medallists go forward to Category Judging Day in November for the 2025 Kiwibank New Zealand Local Hero of the Year Te Pou Toko o te Tau national award and 10 semi-finalists will be announced in mid-January
- The 10 semi-finalists will be considered at the Executive Judging Day in late January. Three will be announced as the finalists in the New Zealand Local Hero award in February, and of those three, one will be awarded the 2025 Kiwibank New Zealand Local Hero of the Year Te Pou Toko o te Tau title at the Gala event in March 2025 in Auckland
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