The pandemic has seen a rise in the need of digital technologies to disseminate information quickly and globally. Soul Machines has been leading the way, with applications in education, entertainment, commerce and health, for example developing Florence, a digital health worker for the WHO to help combat smoking and Covid-19 misinformation. Mark′s dedication to science and humanity is achieving significant impact worldwide and he and co-founder Greg Cross have grown Soul Machines to a 220-strong global team, with R&D based in Auckland. Mark was elected as a Fellow of the Royal Society of NZ in 2019 for his world-leading research.