Ben Purua (Tainui) embodies resilience, transformation, and hope – emerging from a troubled past to become an inspiring leader in New Zealand’s agricultural sector. Growing up amid gangs and violence, Ben was ultimately charged with manslaughter at 15 and served time at Waikeria Prison. There, he discovered a passion for farming, which fuelled his determination to turn his life around. Today, Ben holds the title of Ahuwhenua Young Māori Farmer of the Year and was named Dairy Manager of the Year for the Central Plateau region – but his impact goes well beyond these personal accolades.

With compassion and dedication, Ben is now supporting ex-prisoners, troubled youth, and individuals battling addiction to find purpose and employment in agriculture. Through his mentoring programmes and initiatives like Kāmu to Pāmu, Ben empowers others to believe that change is possible. As a leader on the He Tātai Rangahua Food and Fibre Youth Network, Ben champions opportunities that break cycles of hardship. His ultimate vision to create a transition farm that supports individuals leaving prison, aiding reintegration and providing a pathway to a brighter future.